Discover more about our company from our CEO
28 / Jun / 2019
The CEO and owner of Rointe heating, Antonio Dengra, answers our questions in this in-depth feature on our company.
Learn about Rointe heating history, energy efficient products and our plans for the future.
Tell us about the company history
We are a professional company that specialises in energy efficient electric heating. My father, José Dengra, started the company over 30 years ago in 1985. He was a plumber and recognised the need for an electric (or dry) heating system, without pipes or maintenance.
Our company mission is to replace old-fashioned gas heating products with technologically advanced solutions that our customers can rely on.
When my father retired, I took over the business in 2005. I had a vision for expansion and continuous investment in Research and Development. Now we create cutting-edge solutions that everyone can own, so investment in our low consumption technologies is paramount to our success.
Our headquarters are based in Murcia, Spain. We have grown so much in the last few years and now operate in 9 countries across Europe, with more still to come. We produce over 100,000 products each year and only source the highest quality components. We expanded our product portfolio recently to include new water heaters and a special finishes collection called Designline.
What types of properties can you heating be installed in?
We regularly work with property investors, offices, universities and the hospitality sector like hotels. They come to us because they need professional and efficient heating systems from experts in the field. No project is too big or small for us!
Over the years, we have been fortunate to work on some fantastic refurbishments in the hotel industry. They all choose the Rointe connected heating systems as it offers complete control, without affecting guest satisfaction or comfort.
Our heating solutions are easy to install. This gives business owners the option to replace old and inefficient products with minimal disruption. They also only want heating solutions that are stylish, modern and convenient, which is what Rointe bring to the table.
In the modern era, we guarantee that you can have complete control over our products from any smartphone. This is so important as it gives you the option to adjust temperatures and lock the heating remotely so other users cannot interfere. You can also see live statistics of the Rointe heating system such as cost and efficiency.
With Rointe heating, it can be cheaper to install and last up to 50% longer than the average gas system. As our heating solutions use only electricity, any business can ensure the safety of their guests and employees. No carbon monoxide gases or burst pipes.
However, the biggest factor is cost. Our products are 100% efficient at the point of use so you can be sure that the money spent on heating is used as efficiently as possible. A wise investment!
How does Rointe work as a company?
Rointe is a very well structured and flexible company, ready to adapt to any changes that appear in the market. Our focus is to ensure we give customers the advice, support and expertise that they need to make the right heating choice for their home or business.
We employ over 200 people across Europe and have an extensive network of distributors and installers.
We are committed to great customer service and our employees work hard to maximise this. We offer a 360º service starting with our sales managers. They provide advice and on-site support along with generating leads. Our after sales care provides advanced diagnostics should any issue arise.
We also ensure our customers have lengthy guarantees in case of faults so that they have peace of mind when choosing a Rointe heating product. In fact, we are one of the only brands in the market to include a 20-year guarantee on electric radiators!
Our team has a wide range of skills. We have technicians, production operatives, sales representatives and a Research + Development department, alongside the Marketing and Finance teams. We also have a specialised department dedicated to our app and e-life technology. They are all highly talented, hardworking and form an intricate part of this company.
What do your customers think of Rointe?
Generally, we find many customers are pleasantly surprised at how easy our products are to use and install.
They are very satisfied after using them and know they have bought a great quality product. They have some wonderful comments about us. I like to ensure that whatever feedback our customers have, we take it on board for future improvements. Whether it’s for the user manuals, our website or the product design, all comments are taken into consideration so we can grow and improve.
You can read the latest reviews on Feefo.
How has the business changed in the last few years?
The heating market moves very quickly and we’re known to adapt to any change extremely well. Take the new Lot20 regulations for example. Many of our competitors had to design new products with energy saving functions and new technology. However, we did not as our products were already Lot20 compliant long before the regulations came into effect.
Over the last 5 years, we’ve expanded our product portfolio to include the D Series range and underfloor heating. To think when we started over 30 years ago we only had one radiator and now we have a huge product offering that caters to everyone.
The success of our heating systems is down to the correct sizing of the product. Our Projects team provide a free technical study on every installation that takes into account the size of the room, the number of elements required and climatic zone. This ensures the customer has the correct product and size installed, along with the most balanced consumption.
We have also sold to new markets across Europe. France, Sweden and Russia are some of our newest ventures with great response.
The market has changed rapidly and so has the user’s mentality. A few years ago they were looking for cheap, easily available products, but now they realise they need a reliable and valuable product that can be connected and controlled smartly.
What does the future look like for Rointe?
The next 5 years are very important for us as a business. We want to build on our success and be the number 1 business in the heating market in Europe. In order to do this, we will focus on Research and Development to meet the needs of our customers.
Technology is always evolving. The world is becoming more aware of energy usage and how it affects the environment (and their wallets!). Therefore, we must continually evaluate and improve to ensure our customers get the lowest consumption possible from their Rointe products.
We also want to expand our market share. It’s growing year on year and we are very competitive against some of the more well-known brands. Customers choose Rointe over them because they enjoy the personal service we can give them and the quality of our products. That’s something we will always provide.
We are also expanding our product portfolio even further over the next few years. These are exciting times for us and we want to make sure we offer a wide range of diverse electric heating products that everyone can experience and own.
The UK and Ireland market is extremely important for us and generates many sales. We have strong plans to expand here over the next few years, starting with the opening of our new distribution centre in Dublin. We’ve chosen to make an investment in our Irish logistics network in order to meet customers’ growing needs. It means we can offer a better service by providing next day delivery, along with click and collect options, showing we can adapt to changes in shopping habits.
We’ll also be paying close attention to the changes in SAP10, which takes into account the amount of renewable power being generated in the UK and fed into the national grid. This should have a more positive effect on how construction and building professionals view electric heating. We should start to see an increase in electricity use in buildings for heating and hot water. We don’t know exactly when SAP10 will come into effect, but it’s thought to be end of 2019 / beginning of 2020 and only when Part L of the Building Regulations is updated.